Close Up – Undoubtedly a major coup, though I suspect that Hotchin, or an agent on his behalf, approached the programme. However, the production team blotted its copy book badly by totally abandoning editorial balance and showing clips damaging to Hotchin – largely newspaper headlines – while Hotchin was speaking. An appalling lapse in editorial judgement. Hotchin – Plausible and persuasive. I thought he was very good. His appearance has been and will be dismissed as a PR exercise and there may well be an element of truth in that. But the risks inherent in taking part in a live and predictably aggressive television interview were considerable. And, in the end, all the PR in the world will not assist the lying or dishonest television interviewee.
The audience will see through him. Sainsbury – Handled the interview well. Asked the questions that viewers, and some at least of those who lost money in Hanover, would have wanted asked. Somewhat repetitive and it really would be good if Mark could put his questions in a less excitable way. But overall a good performance. Campbell Live – Ended its show last night with an undignified piece of sour grapes in which John bewailed the fact that Hotchin was appearing on his competitor’s programme and re-ran old Campbell Live clips which served merely to explain why Hotchin had gone to Close Up. John is the superior broadcaster of the two, but would he have done this particular interview better? I doubt it. The Viewers – Will many have changed their view of Hotchin after watching the interview? Probably not.