Here are two breast cancer awareness ads – one from New Zealand, one from Scotland.
Which one do you find more compelling? There have been some rather strange explanations as to why nipples are inappropriate for NZ television viewers. It seems to boil down to time-of-broadcast restrictions, which are in place for several categories of advertisement, including alcohol.
This would hardly be a hindrance to the message getting out there, since the target audience for these ads is allowed to stay up past. Thus our children would be protected from being permanently damaged by the sight of an adult female nipple – the only sort of nipple that appear to be a problem. My question is: are we thelephobic? Or just ridiculously prudish?