Journalists almost never tell you the questions they’re going to ask before you do an interview.  They certainly won’t supply you with a written list of questions. They may possibly do so if the information they want is strictly non-contentious and informational. If, for example, a reporter is writing a feature on your new processing plant,... Read More

A lot of time and angst can go into choosing what to wear for a television appearance.  Our basic advice is simple: your clothes should be appropriate for the occasion and the programme.  A three-piece suit will look plain silly on Country Calendar; shorts and gumboots won’t do you any favours on Close Up or Campbell Live. The trend these... Read More

The first thing we tell our clients, from politicians to pop stars, is: ‘Be straightforward, tell the truth – and admit your mistakes’. In general no-one has too much of a problem with the first two principles. However, although pop stars seem to have turned it into an art form, admitting their mistakes is anathema to... Read More